Campaign Manager

Job Title: Campaign Manager
Department/Group: MADIC dynamics - Sales & Marketing
Location: Head Office - Guildford, Surrey | Home-Based
Line Manager: Business Unit Director
Additional details: Holiday allowance, pension, life insurance and critical health.

As the Marketing Campaign Manager, you will be responsible for creating and executing high-impact marketing campaigns designed to build brand presence, generate leads, engage prospects, and nurture relationships. You will collaborate with external partners, manage events, and oversee multi-channel campaigns that align with our business objectives. The role is central to driving brand awareness, customer engagement, and overall business growth.

Key Responsibilities:

• Campaign Strategy & Execution: Develop, execute, and optimise multi-channel marketing campaigns, including email, social media, digital advertising, and direct mail, with a focus on lead generation and brand awareness.
• Lead Management: Work closely with the sales team to align marketing efforts with sales objectives. Oversee lead nurturing processes to maximise conversion rates.
• Partner Relations: Manage relationships with third-party partners ensuring marketing activities are aligned and delivering mutual benefits.
• Event Management: Organise and manage industry events, webinars, and trade shows. Drive engagement through creative marketing strategies and follow-up communications.
• Content Strategy: Collaborate with internal and external teams to produce high-quality content that supports campaign initiatives, including case studies, white papers, blogs, and webinars.
• Performance Reporting: Monitor and analyse the success of marketing campaigns, using metrics like conversion rates, click-through rates, and ROI to drive data-informed decisions.
• Budget Management: Manage marketing campaign budgets, ensuring resources are allocated efficiently and effectively.
• Stakeholder Communication: Work closely with the internal teams, including sales and senior management to keep all stakeholders informed of campaign progress and results.

Key Skills & Experience:

• Experience within the ERP or Microsoft Dynamics ecosystem is highly advantageous.
• Proven experience in campaign management and lead generation, ideally within the technology sector.
• Strong knowledge of CRM and marketing automation tools.
• Ability to develop integrated marketing strategies that encompass digital, social, and traditional channels.
• Exceptional communication skills, both written and verbal.
• Ability to manage relationships with external partners and stakeholders.
• Strong project management skills with the ability to prioritise and meet deadlines.
• Data-driven mindset, with experience in analysing campaign performance metrics and optimising for better results.
• Experience in organising and managing events, both virtual and in-person.
• Familiarity with SEO, PPC, and other digital marketing tactics.

Why join MADIC dynamics?

We are a rapidly expanding business, characterised by a customer-centric ethos ingrained throughout our organisation and people. We also cater to diverse sectors, with a specific focus on furniture, fashion, pub and brewery companies.

Within our dynamic team comprising of over 30 staff, this role presents an opportunity to become an integral part of our enthusiastic and growing company, contributing to our continued success. As a valued team member, you will collaborate with friendly and supportive colleagues, actively participating in the delivery of large projects for exciting companies and well-known household brands.