Equip Outdoor Technologies

Pioneering Digital Transformation with MADIC dynamics

Equip Outdoor Technologies Ltd, known for its iconic Rab and Lowe Alpine brands, has been a leader in outdoor apparel for years. In early 2021, Equip decided to make a big move and teamed up with us, MADIC dynamics, to upgrade their Microsoft Dynamics NAV system to Microsoft Dynamics 365 Business Central on-premise. For a company with a history dating back to 1967, this was a huge step forward in transforming their operations.

By working closely with Equip to streamline many years of custom development and adapt their unique apparel-specific needs into Dynamics 365 Business Central, they can now efficiently manage finance, sales, webshop operations, stock, and production all from one place. And with industry-focused tools like TRIMIT and JET reporting, their operations run even more smoothly.

As the business progresses towards implementing the Business Central platform, MADIC dynamics approach has been considered, a healthy challenge to the status quo, and honest. Focussing on the challenges of a growing business means you need experts to listen to your needs and translate them into how a modern platform can help, MADIC offer that, and do it really well.“ - Matt Bingham, Director of Operations, Equip

We provide comprehensive support for their entire solution, offering strategic insights on optimising Microsoft business systems to realise and achieve their goals effectively. Our collaboration ensures Equip can maximise the benefits of their new ERP system, driving both operational efficiency and business growth.

MADIC dynamics approach fits our ethos, honest, in depth knowledge of the technology and the needs of our business and sector. Relationships are key, and MADIC know when to pick up the phone" - Matt Bingham, Director of Operations, Equip

At the time of writing, we’re also working on an exciting project to move Equip to 365 Business Central and TRIMIT Fashion SaaS, aligning perfectly with their broader business transformation strategy, highlighting just how important digital transformation is to their operations. 

It’s a testament to our strong partnership. The Cloud migration will offer Equip even greater flexibility and scalability, preparing them to adapt swiftly to market changes and future challenges - Tim Green, Director, MADIC dynamics

Equip’s journey with the MADIC dynamics team is a great example of how leveraging advanced technology can drive business growth and efficiency.